Group 72 General is a luxury construction company blending craftsmanship, technical execution, and architectural refinement across South Florida's most ambitious projects.
Group 72 operates at the intersection of craft and conception. We build residential, commercial, and renovation projects with the same care we'd give an exhibition piece — measured, material, and quietly ambitious.
Every project is treated as a collaboration between brief, site, and maker. We bring architectural rigor to the construction process and production discipline to the design conversation.
"We see construction not only as a process, but as a form of composition."
A number, a studio, a way of working. Seventy-two stands for the disciplines, hands, and hours folded into every square metre we deliver.
An accomplished development and construction executive with a career spanning over 35 years. His expertise lies in multifamily and mixed-use residential projects, having delivered over 1,000 units across South Florida and Brazil, with additional experience across the United States, Latin America, the Caribbean, the Middle East, and China.
With over 15 years of elite experience in construction and development across South Florida, Max is recognized for innovative deal structuring and uncompromising attention to detail. He has helped deliver an estimated $1B in Miami real estate while pioneering technology-driven solutions that have earned national recognition. Finance degree, Florida State University.
From a single bespoke detail to a complete ground-up luxury build — every engagement is held to the same uncompromising standard of craft.
High-detail residential and commercial renovation focused on execution, finish quality, and spatial transformation.
Construction and renovation of private estates, penthouses, and premier residential environments.
Office, retail, and hospitality buildouts with attention to brand experience, customer flow, and finish detail.
End-to-end execution of new builds, coordinating development, design, and field operations.
Structured management of scope, sequencing, vendors, details, cost, and delivery milestones.
Collaboration across architects, ownership, consultants, and trades to align execution with design intent.
Every project begins with clarity — a framework, a sequence, a construction logic that supports the final vision.
Stone, glass, wood, concrete, and metal are treated as part of the architectural language.
Spaces are shaped by how light moves through them and how it reveals detail.
Good construction respects rhythm, scale, alignment, and the relationship between part and whole.
Strength lives in the small decisions — edges, transitions, joints, finishes, and execution.
A curated portfolio of luxury construction spanning commercial buildouts, private residences, and multifamily developments across South Florida.
A refined office renovation built around clean spatial flow, bright interiors, and a polished reception experience.
A luxury retail buildout focused on atmosphere, detail, display quality, and a strong customer-facing experience.
A full corporate headquarters fit-out built around a curved reception, open workstation floors, and a complete suite of meeting environments.
A high-end residential renovation inside one of Miami's most recognizable luxury towers.
A complete interior and exterior residential renovation with modern architectural presence and refined interior execution.
A large-scale luxury home renovation combining exterior presence, generous interiors, and tailored living spaces.
A Miami residential renovation shaped around indoor-outdoor living, clean finishes, and warm contemporary spaces.
A ground-up studio development delivered through both construction and development participation.
A ground-up studio development focused on efficient unit layouts, clean interiors, and a modern residential facade.
A major dual-tower condominium development with extensive scale, residential density, and urban presence.
A ground-up condominium development with a strong vertical presence and large-scale residential execution.
Listening to context, brief, and ambition.
Budget, programme, feasibility, and risk modeled early.
Trades and disciplines aligned around a single drawing set.
On-site precision, weekly transparency, daily craft.
A handover measured in millimetres and meaning.
Tell us about your project and let Group 72 turn your vision into a built reality.
